The flavor of Full American leaves one wanting. The taste reminds me of a bad barbeque sauce, heavy on the brown sugar. Don't misunderstand me, the effects are there, even with one pouch. The downside of this flavor is it's distracting qualities. I do not wish to focus on having a lip in, but the faux-smokey flavor subtracts from the sure quality of the product. Next purchase, I will be trying the citrus.